Last updated: 12 December 2025
This Privacy Policy explains how 50 and Rising (“we”, “us”, “our”) collects, uses, and shares personal data when you visit https://50andrising.com/ (the “Site”). It also explains your privacy rights and how you can contact us.
Website: 50 and Rising (https://50andrising.com/)
How to contact us: Use our contact form at https://50andrising.com/contact/.
Depending on how you use the Site, we may collect the following:
We only use personal data for purposes that have a lawful basis under the GDPR, such as consent or legitimate interests.
We do not sell your personal data.
We may share data with service providers that help us run the Site (for example, website hosting, email delivery, and security). These providers process data on our instructions and only as needed to provide their services.
We also use third party platforms that may collect data through embedded content or analytics tools (see sections 5 and 6). In those cases, the third party may act as an independent controller for data they collect for their own purposes.
We use Google Analytics 4 to measure and understand how visitors use the Site. GA4 can use cookies (for example, to distinguish users and maintain session state) and collect usage data. Cookie settings and expiration can be configured in the Google tag settings.
We use Google Search Console to understand how our Site performs in Google Search (for example, impressions and clicks). This tool is primarily for site owners and does not require us to set cookies on your device.
Some pages may include embedded YouTube videos and embedded Instagram posts. When you load a page with embedded content, your browser may connect to the third party (Google for YouTube, Meta for Instagram). This can result in data collection by those third parties, such as your IP address, device information, and information about your interaction with the embed.
Where possible, we aim to use YouTube’s “privacy enhanced mode” embeds (youtube-nocookie.com). Even with privacy enhanced mode, data may still be processed by YouTube/Google when you load or interact with the player.
Cookies are small text files stored on your device. We may also use similar technologies like local storage or pixels. Under Portuguese rules, storing or accessing information on your device generally requires clear information and the ability to refuse, except where it is strictly necessary to provide a service you explicitly request.
We use the following categories:
Managing cookies: You can manage cookies via your browser settings. If we display a cookie banner or preference tool, you can also manage non-essential cookies there. If you refuse analytics or embedded media cookies, some features (especially videos and social embeds) may not work as expected.
Some of our service providers (including Google and Meta) may process data outside the European Economic Area. Where required, transfers are protected using appropriate safeguards such as Standard Contractual Clauses (SCCs).
We keep personal data only as long as needed for the purpose it was collected for:
Depending on your location and applicable law, you may have rights including access, rectification, erasure, restriction, objection, and data portability. You can also withdraw consent at any time for activities based on consent (for example, newsletters).
To exercise your rights, contact us using https://50andrising.com/contact/.
We welcome readers worldwide. If you want to exercise your data protection rights or have questions about how we use your data, contact us via our contact form.
If you are in the EU/EEA, you can also lodge a complaint with your local data protection authority. In Portugal, this is the CNPD (Comissão Nacional de Proteção de Dados).
We use reasonable technical and organisational measures to protect personal data. However, no method of transmission over the Internet is completely secure.
The Site is not intended for children, and we do not knowingly collect personal data from children.
We may update this Privacy Policy from time to time. The “Last updated” date at the top shows when it was last changed.